"We believe that the best skincare is the kind of care that goes deeper than skin. Not just to make us look better, but make us feel and act better. It is care for our well being and self-esteem, care about the choices we make, the values we respect, and care for the environmental footprint we leave.
For the Nordic people, often introverted and solitary beings, what is on the inside has always been more important than how we look. That's why we insist on truly effective ingredients, honest claims, environmentally friendly packaging, care, passion and respect. Because a radiant heart leads to radiant skin."